Ciao, tutti!

Ciao Bella was created and is run by seasoned travel journalist and podcast host, Erica Firpo, and PR expert, Alison Sager, and serves as the perfect companion to CiaoBella.co, the ultimate insider magazine on contemporary Italy. Erica brings over  two decades of experience living in Italy and writing for AFAR, BBC, CNTraveler, Fodor’s, Forbes, The Guardian, Travel + Leisure, Washington Post, and many others. Alison is a storied hospitality expert with a knack for crafting unforgettable experiences.

Here at Ciao Bella, we’re on a mission to immerse you in all things Italy, from the captivating stories of its people and places to the mouthwatering cuisine and unforgettable experiences that define this remarkable country. Picture yourself exploring a baroque town filled with art, chatting behind the counter with award-winning chefs, or embarking on a scenic drive through the hills of Emilia Romagna. We’re all about showcasing the Italy of today in all its glory! Got a burning question about Italy? We’re here to help! Email us at ciaobella@substack.com or drop a comment on any of the issues.

Lastly, if you’re loving what you’re seeing in Ciao Bella, spread l’amore by tapping the heart, restacking it, or sharing it on social media or Substack notes.

Let’s help fellow Italy enthusiasts discover their next favorite read!

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Why subscribe?

Infuse your weekend with a little bit of Italian flair every Sunday. Subscribing to Ciao Bella means unlocking a limitless treasure trove of meticulously curated content that will transport you straight to the heart of Italy. We’ve dedicated years to scouring every hidden angle of Italy, researching and writing about the charming hotels, mouthwatering restaurants, unforgettable experiences, hidden gems and fascinating locals that make Italy amazing.

Some of our premium content, like our coveted Destination Guides, is tucked behind a paywall. Why? Because we take pride in our discerning eye and believe in the value of our craft. And we hope you do too!

Ready to fare un tufo?  Upgrade to a paid subscription to support Ciao Bella and unlock special perks like destination guides, exclusive discounts with our partners, and, for esteemed Founding members, a personalized 45-minute Italy travel consultation. It’s the ultimate Italian adventure, tailor-made for you!

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Get ready to indulge in all things Italia! . Every new edition of the newsletter lands directly in your inbox, ensuring you never miss a beat. If you’re not seeing our  emails, give your spam or promotions folder a quick peek and add ciaobella@substack.com to your contacts. And if you’re a Gmail user, don’t forget to star our email address so it heads straight to your inbox.

Thank you so much for being part of the Ciao Bella community!

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You love Italy. We love Italy. This is Italy. Insider recommendations, fun anecdotes and more in a weekly newsletter. We also make ciaobella.co.

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The best things in life are Italian. Rome-based, Italian and American journalist and creator of Ciao Bella website and podcast. Contributor to AFAR, Cabana, Fodors, Forbes, Travel + Leisure, and more.
Founder of VIVA PR, American-born, Rome-based, lived in Italy 20+ yrs. Fluent in Italian, Univ. degli Studi di Siena grad, blends business acumen & cultural insight from global hospitality projects.